Watch Out For Falling Debris
Look out for open manholes, too.

Wednesday, November 17, 2004


Man. Chimp. Opossum. Toad. Guppy. Bug. Slug. Bacteria. Pond scum. Human evolution, nutshelled. But no matter how eminently we figure in the evolutionary scheme of things, man has not completely forsaken the ways of his primordial ancestor. Case in point, advertising. (Scum should not be confused with Scam, which are, quite so often, interchanged.)

MRT passengers, yours truly included, are suckered into a regular free diet of scum. Front cover ads pretending to be front cover news on Libre. Madison Avenue calls it below-the-line advertising. Strikethrough the word line. Replace with belt.

Deception. Scum.


The self-righteousness ends there. Anti-static is guilty of scum-like ways. A front cover ad I penned into existence a few months ago has been voted by Philippine Daily Inquirer as one of the best of its kind this year. Awarding will be on November 19. I hope there is a prize. And, fingers including toes crossed, convertible to cash. (snicker... snicker... snicker...)

Scum? Grade A.


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